Why+How+What

Innovation: Why / How / What Not the reverse. People don't buy what you do. People buy why you do it. http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?utm_medium=on.ted.com-facebook-share&utm_campaign=null&awesm=on.ted.com_g0Ktc&utm_source=direct-on.ted.com&utm_content=awesm-inlinelinkcreator#t-238237 (Maybe: Kids don't learn what you teach; Kids learn why you teach it.) "The goal is to do business with those who believe what you believe." What: corresponds to the Neocortex - rational - analytical - language Talk about what you believe to attract those who believe what you believe.

People want to be first or best or something.

Knowledge is power and control.

Martin Luther King Laws made by a higher authority

I believe..... I have a dream not I have a plan.

Tipping point: 18% 10% will get it. http://en.wikipedia.org/wiki/Diffusion_of_innovations

Why: Engaging in the learning process will give you power and control in the future to facilitate your pursuit of happiness.

How